Elio Damari

Instagram has over 1 billion active users, with over 500 million using the platform daily. With such a massive user base, it is no surprise that businesses are taking advantage of Instagram’s popularity to reach their target audience. Instagram is more than just a social media platform; it is a powerful marketing tool that can help businesses reach their target audience and drive sales. However, with over 25 million business profiles on the platform, competition can be fierce. To stand out on Instagram, it is essential to understand how the algorithm works and what strategies you can use to beat it. By following the ten tips we will discuss in this article, you can increase your visibility on Instagram, build a loyal following, and ultimately drive revenue for your business. So, let’s dive in!

Use relevant hashtags

Hashtags are an essential part of Instagram’s search feature. They allow users to search for content they are interested in and can help increase your reach. However, it is important to use relevant hashtags specific to your niche. Using too many generic hashtags can actually hurt your reach, as Instagram may flag your post as spam.

It is important to note that Instagram allows up to 30 hashtags per post but using that many may not be the best strategy. Instead, aim to use a mix of popular and niche hashtags that are relevant to your content. Popular hashtags may have high search volumes, but they also have increased competition, making it harder for your post to be noticed. Niche hashtags, on the other hand, have lower competition and can help you reach a more targeted audience. It is a good idea to do some research to find the most effective hashtags for your niche and incorporate them into your content strategy. Additionally, you can create a branded hashtag for your business to help build brand awareness and encourage user-generated content.

Post at optimal times

Posting at optimal times can increase your reach and engagement. Instagram’s algorithm favours content that gets engagement shortly after it is posted. To maximise your engagement, it is essential to post when your target audience is most active. Instagram’s Insights feature can determine when your followers are most active.

Consider your audience’s time zone and behaviour to determine the optimal times to post. For example, if your target audience is primarily in the United States, you will want to post during the hours when they are most likely to be active on the platform. Additionally, consider the behaviour of your specific audience. If you are targeting stay-at-home parents, for example, you may find they are more active on Instagram during the early morning or late at night. Experiment with different posting times and use Instagram’s Insights feature to track your engagement rates and adjust your strategy accordingly.

Post consistently

Posting consistently can help build your following and increase engagement. When you post consistently, your followers know when to expect new content from you and are more likely to engage with it. Additionally, posting consistently can help you stay top of mind with your followers.

This doesn’t mean you have to post every day. It is more important to find a posting schedule that works for you and stick to it. For some businesses, posting once a day may be too much, while posting once a week may not be enough for others. It is also essential to mix up the type of content you post to keep your feed interesting and engaging. For example, you can alternate between product images, behind-the-scenes content, and user-generated content. By finding a posting schedule that works for you and creating a variety of content, you can keep your followers engaged and increase your chances of getting noticed by the Instagram algorithm.

Utilise Instagram Stories

Instagram Stories are a great way to increase your reach and engagement. They allow you to share more informal, behind-the-scenes content with your followers. Additionally, Instagram’s algorithm favours accounts that use all its features, including Stories, so utilise Stories to showcase your brand’s personality and increase engagement.

In addition to showcasing your brand’s personality, Instagram Stories can also be used to promote your products or services. Use Stories to provide behind-the-scenes glimpses of your products being made, give a sneak peek of new products, or highlight special promotions or sales. You can also use the Swipe Up feature on Stories to direct your audience to your website or product pages. By strategically utilising Instagram Stories, you can increase brand awareness and drive traffic and sales for your business.

Engage with your audience

Engaging with your audience is crucial for building a loyal following on Instagram. Respond to comments and messages promptly, and like and comment on your followers’ posts. Additionally, Instagram’s algorithm favours accounts that have high engagement rates. By engaging with your audience, you are more likely to increase your engagement rate and get noticed by the algorithm.

Along with responding to comments and messages, you can also engage with your audience by asking questions in your captions, hosting giveaways or contests, and featuring user-generated content. User-generated content is content created by your followers that features your brand or product. By featuring user-generated content, you increase engagement and build trust with your audience and save time and resources on content creation. Additionally, by reposting user-generated content, you can give your followers a chance to be featured on your account, incentivising them to create more content featuring your brand.

Use Instagram Reels

Instagram Reels is a new feature allowing users to create short, engaging videos. Instagram’s algorithm currently favours Reels, so using this feature can help increase your reach and engagement. Use Reels to showcase your products or services, share behind-the-scenes content, or provide helpful tips.

When creating Reels, it is essential to keep them short, engaging, and visually appealing. Start with an attention-grabbing intro and make sure the content is relevant to your brand and target audience. Use music, text, and visual effects to make your Reels stand out and capture your viewers’ attention. Additionally, consider creating Reels that showcase your products or services in action, provide helpful tips or tutorials, or share behind-the-scenes content. By creating high-quality Reels relevant to your brand and target audience, you can increase your reach and engagement on Instagram.

Collaborate with influencers

Collaborating with influencers can help increase your reach and introduce your brand to a new audience. When collaborating with influencers, it is essential to choose someone whose audience aligns with your target audience. Additionally, make sure the influencer’s content aligns with your brand’s values and messaging.

When collaborating with influencers, it is important to establish clear goals and expectations for the partnership. This includes defining the type of content you want the influencer to create, the timeline for the partnership, and any compensation or incentives. It is also essential to ensure that the influencer’s content complies with Instagram’s guidelines and regulations. By establishing clear guidelines and expectations, you can ensure the partnership is successful and achieves your desired outcomes. Additionally, consider leveraging user-generated content by encouraging your followers to share their experiences with your brand and using that content in your marketing efforts. This can help increase engagement and authenticity and potentially attract the attention of influencers who align with your brand.

Use Instagram ads

Instagram ads can be an incredibly powerful tool for businesses looking to reach their target audience and drive sales. When creating Instagram ads, it is important first to consider your target audience and the objective of the ad. Instagram offers several ad formats, including photo, video, carousel, and Stories ads. Each of these formats can be effective in different ways, depending on your goals. For instance, if you are looking to showcase a new product or service, a photo or video ad may be most effective. If you want to increase engagement and build brand awareness, Instagram Stories ads can be a great option. By choosing the right format and tailoring it to your audience and goals, you can create visually appealing and engaging ads that stand out from the crowd.

One of the key benefits of Instagram ads is the platform’s advanced targeting options. These options allow you to reach specific demographics, interests, and behaviours, making it easier to reach your ideal audience. Instagram’s targeting options include location, age, gender, interests, behaviours, and more. By using these targeting options, you can ensure that your ads are seen by the people most likely to engage with them. Additionally, you can retarget people who have already interacted with your brand or website, making it more likely that they will convert into customers. By taking advantage of these targeting options, you can create more effective and efficient ads that drive results for your business.

Create engaging content

Creating engaging content is crucial to building a loyal following on Instagram. The content you post should be visually appealing, informative, and relevant to your target audience. One way to create engaging content is to tell a story with your posts. People are drawn to stories, and they can help humanise your brand and make it more relatable. For example, if you are a clothing brand, you might share the story of how one of your products is made or the story of a customer who has had a positive experience with your brand. By sharing stories, you can connect with your audience on a deeper level and increase engagement on your posts.

Another way to create engaging content is to use user-generated content (UGC). UGC is content created by your followers, and it can be a powerful tool for building community and increasing engagement. By sharing UGC on your Instagram page, you show appreciation for your followers and provide social proof that your products or services are worth purchasing. Additionally, UGC is often more authentic and relatable than branded content, making it more likely to be shared and engaged with by your audience.

One of the best places to learn these techniques is in a graduate marketing program. The MSc marketing online degree from Aston University is among the leading programs prospective students can choose from. Plus, in doing an online degree, students will have the flexibility to continue working while studying part-time.

Monitor your analytics

Monitoring your analytics is crucial for understanding what is working and what is not working on your Instagram account. Use Instagram’s Insights feature to track your engagement rates, follower growth, and top-performing posts. Additionally, use this information to adjust your strategy and optimise your content.

In addition to tracking your engagement rates and follower growth, it is also important to monitor your audience demographics. Understanding who your audience is can help you tailor your content to their preferences and interests. Instagram’s Insights feature provides information about your audience’s age range, gender, location, and more. Use this data to inform your content strategy and ensure you are creating content that resonates with your target audience. Additionally, you may want to consider conducting surveys or polls to gather more information about your audience’s preferences and interests. By staying in tune with your audience, you can create content more likely to be noticed and engaged with on Instagram. With a good analytical strategy, you will be far more attractive to outside funding providers!

Conclusion

Instagram is a powerful tool for businesses looking to reach their target audience. Using these ten tips, you can beat the Instagram algorithm and get noticed. Remember to use relevant hashtags, post at optimal times, post consistently, utilise Instagram Stories and Reels, engage with your audience, collaborate with influencers, use Instagram ads, create engaging content, and monitor your analytics.

By implementing these strategies, you can increase your reach and engagement, build a loyal following, and ultimately drive sales and revenue for your business. Stay up to date with Instagram’s ever-changing algorithm and continue to adjust your strategy accordingly to stay ahead of the competition. With dedication and persistence, you can succeed on Instagram and achieve your business goals.

In operating a commercial business, there should be synergy and collaboration among different businesses that provide allied services. For example, a company may need another company to put their products into their packaging. But the service does not end there. The contract packer also assembles the client’s products and sometimes stores and distributes the products. It is an excellent collaboration because most companies cannot invest in expensive packing equipment and facilities, whereas a packing company is dedicated to helping their clients use their equipment and expertise to manage the company’s supply chain through them.

Packing services

A company that provides packing services can handle cardboard package design, military-grade packing, liquid dispensing and packing, shrink-wrapping, and blister packing. Some contract packers have the facility to help a client design an attractive and cost-effective packing system for their unique products.

Today, contract packing is a vital service for wholesale, retail, bulk manufacturing, industrial equipment, cargo shipping, and original equipment manufacturing.

Types of contract packing services

Contract packers provide a range of services; thus, companies can specify their specific packing requirements. You can find them below.

• Package design. Contract packers typically ship the product directly to their client’s customers or retailers. They can provide packaging design, which combines product protection and brand promotion. In addition, they can do graphics for the brand and package sizing for branded and custom packing.
• Package testing. Contract packers ensure that the products reach their destination safely. They will do customised or standard testing methods to ensure that the packaging they produce is effective and of high quality.
• Product packaging. Product packages usually undergo several processes that end up with the assembly and physical packing of the product. The service may include packing specific to a product, such as flow wrapping (using a protective film), blister packing, printed cardboard, filling, shrink-wrapping, and clamshell packing.
• Labelling services. This service is usually part of the shipping process, but it could also be a separate service. The manufacturing and shipping of consumer goods should meet strict inventory controls. The package labels help in this aspect through radio frequency identification (RFID) tagging and barcoding.
• Shipping services. Some clients outsource the packing and do the shipping themselves. However, other manufacturers subscribe to more services—packing, labelling, storing, and shipping. They can also offer package tracking services.

Contract packing machinery

Contract packers use different types of machinery that typically operate automatically, allowing them to finish contracted projects quickly, so their turnaround times are shorter, which benefits their clients. Contract packers use about 20 types of machinery. They have air cushion machines, sealers, capping machines, and several others. They use automated bottling lines to bottle various liquids and auger filling machines to pack dry products such as seeds, vitamins, powders, and other small items.

For blister packing, they have thermoforming machines. Each machine has a specific packing task and maybe a part of an entire assembly line. For example, some packing machines make plastic bags and pouches, simultaneously filling the bags with the product (solid or liquid) and sealing the bags.

The contract packing process is complex. But contract packers provide manufacturers with a safe and faster way of delivering their products to their customers.

The eCommerce virtual assistants provide several benefits to a particular business. You will require a qualified resource to enjoy these advantages. The shops and the sales management of eCommerce are quite a repetitive process. If you are hiring a virtual assistant, it will help you to alleviate the complex tasks that enhance the operations and also reduce the future workload. It is, therefore, essential for the sellers to understand how they can best use the resources because they hire offshore partners. The eCommerce virtual assistant is a professional working team in some of the most remote locations. They perform several tasks to ensure that you can run your business smoothly.

There are several advantages of a virtual e-commerce assistant, and to know about these better, you need to go through the discussion below:

Helps You To Save Time

A virtual assistant can manage routine, specialized, and other tasks. This way, you can save a lot of time, which you can use in doing other essential business tasks where your presence is much needed.

It Helps You To Focus On Your Main Business

When the virtual assistants handle some essential tasks, you get the opportunity to use the saved time to focus on some of the essential things of the business. You can also use this time to attend important business meetings that will help you to grow your business by increasing your sales. Hire an experienced eCommerce virtual assistant.

They Will Provide You With Work Of The Highest Quality

The virtual assistants are experienced and trained individuals, and when you assign them specialized tasks, they will ensure that the task is done in the best way and also meets all the quality standards. Moreover, they are very much updated with all the latest trends and information and the technologies related to these tasks. They use all their knowledge and complete the tasks most efficiently.

Social Media Management

The best way to promote your business in today’s world is to use social media. The Virtual Assistant who has received special training will be able to manage the organisation’s social media platforms, including Linkedin, Twitter, Facebook and Youtube. These platforms are highly beneficial as they help increase brand awareness, and you might also be able to save some time and expertise in managing the tasks as the virtual assistants will be able to do it well.

Conclusion

The eCommerce virtual assistants will be able to handle numerous tasks simultaneously and, therefore, are considered assets for the business. Since there are so many advantages to hiring the services of virtual assistants, so it would be a good idea to hire them for your online business. If you hire the services of a good amazon virtual assistant, it will benefit you greatly.

Wealth management is the one of the oldest and most important parts of the financial industry globally. Wealth includes the management of assets for capital protection and appreciation, and is a hugely well-developed market with global implications. The Netherlands and Western Europe is one of the most thoroughly developed and ‘well-banked’ wealth markets globally, with a plethora of large and small firms competing to provide excellent service and value to their clients. Knowing who to choose requires an understanding of the overall market, and the different client segments that you can fall under.

An overview of the market

The main investment houses and private banks categorise the wealth market into several layers. At the top are the private banking clients, UHNWI and HNWI with vast portfolios. These individuals are often based in multiple countries, though in some areas they tend to be more nationally focused. These are the most valuable wealth management clients, and their account sizes can be upwards of $30 million, usually receiving personalised, immediate advice from a trusted advisor. Geographically, they are concentrated in Europe and America, though they also exist in Russia, China, the Middle East and increasingly are based worldwide.

Next are the affluent, people with perhaps up to 5 or 10 million at their disposal. These are more evenly distributed worldwide, though they are more common in more developed markets, and tend to be less international in their focus. They are sometimes serviced by private banks or by stock brokers, and like the UHNWI are interested in capital protection and accumulation. They will often also have personal advisors, though their advisors will have more clients and structures like family offices are rare.

Next comes the fastest growing segment, the emerging affluent. These have fewer assets, perhaps half a million or even less, and normally do not have a dedicated banker or broker. Because this group are likely to join the ranks of the other two in future years, and because they are relatively untapped by wealth managers, it is here that competition and innovation are fiercest. Automated strategies such as Wealthcare from Saxo Bank NL are commonly used here, as the lower cost involves allows them to benefit from wealth management services without paying the high fees associated with a dedicated advisor or banker.

Finally, we have retail clients. These clients are the most numerous, and normally use collective investment vehicles like mutual funds or ETFs to access the markets. These funds are popular with all types of client, but for retail clients they are really the bread and butter for their overall investment strategy. Retail clients will typically have the least customisable level of service, perhaps using an online platform or speaking to a switchboard when they have questions.

What sort of things are included?

Wealth management can include almost any activity, but the main ones are below:

Investment: Managing a portfolio for capital accumulation or to earn income. Strategies can range from the algorithmic through to the manual, and will vary based on the needs of the investor. This is the most important thing for the average wealth management client.

Estate planning: Wealthy families often struggle with managing the succession and questions around inheritance. Wealth managers are skilled at dealing with the legal, financial and social sides of these questions.

Tax planning: In most countries, income taxes for the wealth represent a large chunk of their overall income. Operating within the law, but with an aim to minimise tax commitments, tax planning is an effective but controversial way of building and protecting wealth over generations.

Market trading: In addition to long term investment portfolios, many wealth management firms will come up with short-term trading ideas. Some private banks will give direct access to trading desks who can execute trades immediately, and some will provide trade recommendations on a regular basis. Be sure you know what you’re getting into here, as there is a strong potential for both gains and losses.

Conclusion

Investors need to know about the wealth management market before they jump in. Your choice of bank or broker shouldn’t be random, and it is important to understand what segment you fall into. The Netherlands has a well-developed wealth management marketplace, but the overall landscape can be confusing for beginners. Take your time to understand the different types of account on offer, and if you have any questions, speak to a trusted financial advisor.

Digitization in the business world is evolving more quickly than the available workforce can keep up with. This creates a gap between digital transformation and employees’ existing skills to cope with the change. As a result, the business world is facing a huge gap between the demand for technical skills and the supply of employees who possess them.

Companies that want to compete in this ever-changing business landscape are seeking workers with digital transformation skills in areas like artificial intelligence, coding, and cloud computing. The commitment companies make to address the technical skills gap determines their ability to get the most from untapped talent in their workforce while ensuring no one is left behind.

Understand what skills your business needs the most

What specific skills does your business need employees to possess? Answering this question ensures you build a pipeline of employees suitably trained for the digitized industry. The best way to answer this question is by identifying the skills future workers will need in terms of technical and job-specific skills, emotional skills, communicative skills, and relational skills.

These skills play a crucial role in closing the digital transformation skills gap. You should set standards that determine whether or not an employee possesses the necessary skills.

Invest in a digital training program

Companies should invest in digital training to upgrade their workforce’s skills and reduce the technical skills gap. Your business will have the right tools to implement digital technologies successfully.

The training should be a holistic solution that develops digital skills within the current workforce and the previously untapped talent pools. For example, the digital training program should retrain people to equip them with skills to work in new areas. Such a program can be a new way to attract and retain high-quality talents that help close the skills gap.

The digital transformation program should help you prepare for future innovations and disruption. Some training opportunities include University courses, Digital transformation events, Seminars, and webinars. Encourage your workers to participate in such digital skills development programs. You not only will be investing in your teams and their growth, but you’ll also be investing in the future of your business.

Harness the power of technology to facilitate continuous learning

Businesses can create tailored courseware for upskilling and reskilling their employees on online learning platforms. Online learning platforms can help you stay on top of digital transformation with courses like data science, Artificial Intelligence (AI), and machine learning.

Using online learning technology gives you control of your employees’ digital training. Self-paced learning and on-demand learning resources make the platforms efficient and convenient for businesses.

Hire workers outside your usual talent pools

Businesses looking to bridge skill gaps need to look for talent beyond their regular talent pools. For example, they can hire workers with diverse backgrounds—young population and minority groups. With a diverse workforce, you can tap into a wider pool of underutilized talent and high-potential employees.

According to a McKinsey report, a diverse workforce drives both results and innovation, helping you bridge the skills gap in your business.

Today, enterprises have the opportunity to contribute to economic growth, add value to the companies, and encourage equity. As employees reinvent themselves by upskilling, they play a key part in addressing the increasing need for digital skills.

You need to consider several factors when you are starting up your own business. Choosing the best type of office location can be a daunting task, but in the first case, having a good understanding of the office needs and thinking of the budget will help you to move forward in the process.

Though most commercial leases range from 3 to 10 years, the tenant and business must follow some important criteria mentioned below before choosing your office space.

1. Considering The Time Factor 

It is one of the major points you need to consider when choosing the best office space for yourself. When starting up new, be sure about the overall space where you want to establish the office. It is always advisable to choose a larger space to fit all the employees, workstations and other furniture.

The area should be spacious enough to make all the staff comfortable while working around. Whether you are leasing the office space or buying a new one, choose the spacious one. Pick up the best office chairs, desks and furniture to get that corporate appeal.

2. Take Help From The Reputed Agent

As per the experts, it is always important to take the help of the agent who will help you find out the best office space per your requirement. The real estate agents have enough latest knowledge, they stay updated on the market price and also they have an idea of the type of spaces that are suitable for establishing the new business.

3. Consider The Business Goals

Do you know growth projections for business at the time of leasing? What are the business goals during the years? Do you want to cut the costs for the business establishment? Do you want to attract or retain the key talent? Do you want to move for innovative ways of working? These are some of the questions you have to ask when looking for office space.

4. Decide How Much Space You Want Vs. Need

The amount of space you need per employee depends on the nature of the business, and the way business is proceeding. For example, if you want to have a private office, the area and the decoration of the office space will be different from those you need to have a Government office. Are you working on the desk-per-person policy or flexible working options? These are things you keep in mind when you are choosing the space.

5. Budget Is Also An Important Factor

One of the major factors that you need to keep in mind while choosing the office space is the budget. Therefore, before planning everything, it is very important to have a budget that will help you decide further what you can do and how you will proceed.

6. Choosing The Right Location

If you have the budget and the space, the best way is to choose the right location. The place where the office is located should be well connected with the all neighbouring places and also has good communication and connectivity.

7. Health And Wellbeing

If you want to see the productivity and well-being of the employees, try to have an ergonomic environment in the office. The workstation should be set so that it provides comfort to the employees.

These are some of the factors to consider when choosing the best office space. In addition, you can get different office furniture, desks and chairs from Kaiser Kraft, one of the leading office furniture and office supplies stores.

So, your company is about to conduct compliance training for employees. That’s great! Your company will be able to reap numerous benefits from maintaining compliance, from reducing legal problems to fostering customer trust.

Even if compliance has always been important to us, many employers may still find it confusing to determine the topics to cover. Regardless of what industry you’re in, compliance training courses must be designed to create a safe workplace for all employees.

Read on as we show you the common and important topics to cover during the next compliance training program:

1. Conflicts of Interest

Employees might not recognize conflict of interest in their work, which can be troublesome for both employees and the company. It’s crucial to explain conflict of interest during compliance training, defining it appropriately and providing real-world issues.

2. Anti-Harassment

Compliance training programs would usually include information on anti-harassment, defining it in all its forms and stating that the organization will not tolerate such behavior. It’s a good starting point but still incomplete.

You must make anti-harassment training thorough, defining it and explaining the strategies to respond to such behavior. Employers need to train their employees if they witness harassment in the workplace and how to report it.

3. Workplace Safety

Did you know that Americans suffer from up to 2 million cases of assaults and threats of violence in their workplace yearly? Employers must aim to keep their employees safe and secure in the office, so it’s essential to provide the correct information and tools required to combat workplace violence.

Compliance training must include information about all forms of workplace safety, including safety protocols, identifying signs of workplace violence, and the company policies regarding handling any violent scenarios.

4. Your Company Policies

Companies have unique policies and procedures when handling daily activities. Even if individuals have years of experience in specific industries, they may not completely understand your organization’s specific rules and methods. That’s where compliance training comes along, which explains these company policies.

During this compliance training session, you must spell out your company’s stance on drug and alcohol use and bullying, among other vital points that fall under the code of conduct. Explain the obligations of employees and employers, so everyone knows how they are expected to behave and what behavior to expect in return.

5. Diversity Training

Today’s workforce is now even more diverse than ever, with companies hiring people of different genders, sexual orientations, ages, religions, ethnicities, and more. This diversity is an amazing opportunity for innovation and creativity. However, the benefits come in only if everyone in the company truly understands their team member’s unique strengths.

That’s where diversity training comes along, which must focus on the benefits of the diverse workforce rather. Spend more time teaching employees to listen and communicate with one another effectively, understanding the value of different viewpoints collaborating.

Wrapping It Up

These topics are just the beginning of what your company should tackle! Learn more about what topics you should cover during compliance training based on your industry.

Decentralized trials are designed to encourage patient participation by eliminating or reducing the need to travel to the research sites. A Clinical research organization like Veristat helps conduct these trials remotely, with their subjects needing less time to go to the traditional clinic or hospital. These types of trials are only possible with the advancement in technology that has led to the use of the mobile phone.

Here is a look at why decentralized clinical trials are essential:

These trials are patient-centric

Decentralized clinical trials are patient-centric, which is very different from traditional clinical trials that do not focus much on the patients. Using mobile phones and other devices to collect data ensures that physicians are always aware of the patient’s condition and do not have to wait for them to go to the clinic for an examination. This also means that the physicians can interact with the patients during the visits and get to know more about their concerns and experience with the trials. These exchanges will help the CROs learn what they can improve on to help keep the patient more comfortable.

Allows more patients to have access to the study

Traditional clinical trials often exclude diverse patient populations. Studies show that Latin American, African American, and low-income patients can be underrepresented in the trials. Their primary health care providers do not offer the trials, and some study locations are very far from their homes. You may also find that the trial schedules often interfere with their jobs. When decentralized studies are implemented correctly, they eliminate some of these barriers. Patients can check-in using apps or at-home devices. They can also make appointments with their local pharmacies for testing rather than travel long distances to the research centers. This model of conducting trials also increases the patient’s trust in the trial. Studies show that patients who work with their local health care provider or community centers are likely to believe that trial researchers care about their well-being and concerns.

Creates opportunities for new roles for digital support

With the use of technology in clinical trial sites and apps, trials are now looking to hire and train people for new roles that didn’t exist before. A great example is the digital research navigator. This role did not exist before, but it is now crucial to the success of any trial that utilizes technology. The digital navigators will guide coordinators, physicians, and patients through the new software. Patients may have access to the apps and the internet, but they might not know how to use the cloud-based software. The navigators can help the patients become more comfortable with the app and the telehealth calls. They can also create individual accommodation plans for patients that do not have computers, internet access, and cell phones.

Decentralized trials make it easy for clinical research organizations to have patient-centered trials by including diverse patients. The model has evolved researchers’ roles to innovate ways to communicate with the patient and process research data better.

Studies show that there are more than 20,000 laundry businesses across the United States. Customers, therefore, have more options to choose from. To attract and keep customers in your business, you will need to do more in addition to getting a Girbau North America coin operated washing machine at your premises. It is also important that you come up with innovative ways to attract more customers and increase your bottom line. To help you get started, here are some innovative ways to attract more customers to your laundry business:

Upgrade your business equipment

Upgrading your commercial laundry equipment and introducing new services will help you keep and attract new business. Today laundry clients love the convenience that cutting-edge technology provides. Therefore, laundromats that provide modern technology laundry equipment gain a competitive edge against the other businesses in the region. Upgraded machines have features such as automatic detergent dispensers that offer a great advantage to business owners and customers. The customers no longer need to bring their detergent, and the owners do not need to calculate how much detergent they need. Instead, the machine uses the correct amount based on the cycle.

Get active on social media

TikTok, Instagram, Facebook, and Twitter are great channels to grow your commercial laundry business. They offer a great way to expand your business following and communicate with your customers. You can also use social media to showcase your upcoming events and promotions. As such, creating your social media accounts is free, but you must create engaging content for this method to be effective. Post at least once per week on every platform and monitor the pages daily to respond to your customers’ questions.

Start a digital loyalty program

Starting a digital loyalty program is an affordable and easy way for your return customers to earn a point that they can redeem at your laundromat. A digital loyalty program also ensures that your clients use their digital stamp cards through their phones. You can offer discounts, free services, or products from the rewards that they earn. The rewards can measure the number of purchases made from the business or form the amount spent at your business. A loyalty program will have your regular clients return, thus increasing your business’s revenue.

Invest in new signage

When people are looking for a laundromat near them, they usually select a business in their local area. This means they need to have seen your signage while passing by that’s why visibility is important for your laundry business. The bulk of your customers are people who live within a mile or two of your business locations. So, you will need big vibrant signage that reflects the nature of your business and can help you stand out from the other businesses around you. It is also important to ensure that your business is well marked so that new clients can easily find your store thus, increasing foot traffic.

For your laundry business to keep attracting new customers and keep the ones you have, you must always keep up with the trends and ensure that your customers are well cared for.