Studies show that there are more than 20,000 laundry businesses across the United States. Customers, therefore, have more options to choose from. To attract and keep customers in your business, you will need to do more in addition to getting a Girbau North America coin operated washing machine at your premises. It is also important that you come up with innovative ways to attract more customers and increase your bottom line. To help you get started, here are some innovative ways to attract more customers to your laundry business:
Upgrade your business equipment
Upgrading your commercial laundry equipment and introducing new services will help you keep and attract new business. Today laundry clients love the convenience that cutting-edge technology provides. Therefore, laundromats that provide modern technology laundry equipment gain a competitive edge against the other businesses in the region. Upgraded machines have features such as automatic detergent dispensers that offer a great advantage to business owners and customers. The customers no longer need to bring their detergent, and the owners do not need to calculate how much detergent they need. Instead, the machine uses the correct amount based on the cycle.
Get active on social media
TikTok, Instagram, Facebook, and Twitter are great channels to grow your commercial laundry business. They offer a great way to expand your business following and communicate with your customers. You can also use social media to showcase your upcoming events and promotions. As such, creating your social media accounts is free, but you must create engaging content for this method to be effective. Post at least once per week on every platform and monitor the pages daily to respond to your customers’ questions.
Start a digital loyalty program
Starting a digital loyalty program is an affordable and easy way for your return customers to earn a point that they can redeem at your laundromat. A digital loyalty program also ensures that your clients use their digital stamp cards through their phones. You can offer discounts, free services, or products from the rewards that they earn. The rewards can measure the number of purchases made from the business or form the amount spent at your business. A loyalty program will have your regular clients return, thus increasing your business’s revenue.
Invest in new signage
When people are looking for a laundromat near them, they usually select a business in their local area. This means they need to have seen your signage while passing by that’s why visibility is important for your laundry business. The bulk of your customers are people who live within a mile or two of your business locations. So, you will need big vibrant signage that reflects the nature of your business and can help you stand out from the other businesses around you. It is also important to ensure that your business is well marked so that new clients can easily find your store thus, increasing foot traffic.
For your laundry business to keep attracting new customers and keep the ones you have, you must always keep up with the trends and ensure that your customers are well cared for.